A thriving local bakery with multiple locations in Quebec city, la Boîte à Pain and I have been working closely together to bring their brand to life. An iconic name in the region, the bold aesthetic and the contrasting, colourful approach to their branding raises the bar, contributing to the bakery's reach for new customers and new opportunities.
When I initially met with la Boîte à Pain to discuss the challenges their branding was currently facing, we discovered that the original, all-orange palette offered little to no contrast for the product photography their marketing was heavily leaning onto. Indeed, brown bread and pastries on a orange or brown background didn't leave much space for meaningful color combinations.
Included in my proposed solution, a new, dark green colour would be added as part of one of the main colours of the brand, solidifying the spread of colours and enhancing the contrast for the bakery's product photography.
- 2024-2025
