Branding - Marketing Design

"Good design is obvious.
Great design is transparent"

Joe Sparano

A thriving local bakery with multiple locations in Quebec city, la Boîte à Pain and I have been working closely together to bring their brand to life. An iconic name in the region, the bold aesthetic and the contrasting, colourful approach to their branding raises the bar, contributing to the bakery's reach for new customers and new opportunities.

When I initially met with la Boîte à Pain to discuss the challenges their branding was currently facing, we discovered that the original, all-orange palette offered little to no contrast for the product photography their marketing was heavily leaning onto. Indeed, brown bread and pastries on a orange or brown background didn't leave much space for meaningful color combinations.

Included in my proposed solution, a new, dark green colour would be added as part of one of the main colours of the brand, solidifying the spread of colours and enhancing the contrast for the bakery's product photography.

- 2024-2025

Social Media and printed ads for a special promotion.
Delivery van wrap design based on la Boîte à Pain's specific needs and limitations.
Social Media and printed ads for a seasonal promotions in the original all-orange palette.
A local trend took off around the area that La Boîte à Pain is located involving dancing in coffee shops to DJ sets. Honing in on the marketing opportunity, we developed a brand identity for a recurring event that would welcome customers to participate in the fun vibes at their local coffee shop.
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