LAURENT

RAJOTTE

Graphic Designer

Distinguished designer and passionate creator, I bring amazing projects to life.

In 2021, I obtained my Bachelor of Design in Graphic Design from Vancouver Island University in British Columbia, achieving a place on the Dean's list and co-chairing the Graphic Design Grad Show Committee to make a memorable impact.

Since then, I’ve had the privilege of working with inspiring teams across North America, both in-house and as a freelance designer. I’m dedicated to delivering high-value, conversion-focused designs that elevate brand perception and drive successful marketing efforts.

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Boîte à Pain

Marketing Design, Branding

As part of my freelance work with Dragons Marketing agency, I took over the graphic design workload for a local bakery called la Boîte à Pain. Identifying their pain points and the constraints brought forward by their brand guideline, I worked closely with la Boîte à Pain's internal team to polish and expand their brand through the use of contrasting colors and flexible patterns.

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Design for delivery vehicles and marketing material.

Revamped and edited Brand Guidelines.

BEACN

Marketing Design, Product Design

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Future Tilt

Marketing Design

For more than a year, I was apart of Future Tilt's ecosystem as a freelance designer, taking on multiple projects simultaneously and working closely with copywriters and various client companies to design high engagement, click-driving emails. From templatization to implementation, I managed all the graphic design tasks and responsibilities for the agency.

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Personalised templating for any needs.

Wide variety of approaches to cater to any audiences.

OUTWAY

Branding, Marketing Design, Product Design

For more than two years, I was hired in-house as a Retention Marketing Designer at Outway. From email marketing design to creating striking visuals for a plethora of special sales and events, I was also tasked with designing products for the main store and for Custom Lab's clients. In addition, I translated the entirety of the brand's customer support system and all product names from English to French.

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